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Online, fashion content marketing goes beyond having a signature product featured in a shoot or editorial. It provides brands,...
Testimonials take the spotlight away from the seller, and shine it on the customer. Your customer was once in the shopper’s shoes, debating what product to choose, comparing prices, reading marketing message after marketing message.
For these reasons, it is absolutely critical for businesses to display customer testimonials on their websites. There are many ways you can use testimonials—for example, on landing pages and in email.
ChowNow clearly invested in sending a video crew out to their customer restaurant locations to produce these high-quality video testimonials, but I’d bet it was well-worth the investment. .