The term SEO, Search Engine Optimization, refers to improving your site’s visibility in Google search results for relevant keywords or search phrases. SEO helps in generating site traffic naturally. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Types of SEO –

  • Off-Page SEO. 
  • On-Page SEO.
  • Technical SEO
  • Mobile SEO
  • International SEO
  • Local SEO
  • E-commerce SEO
  • Content SEO.

Techniques of SEO:- 

keyword selection – The ranks of your website are heavily influenced by keywords, which are terms that are frequently typed into search engines like Google, Bing, etc. If you use the proper number of keywords in the right places, your pages will eventually move up the leaderboards.

Metadata – Metadata can be compared to your storefront. The first two items a user sees in the SERP, your meta title and meta description, determine whether or not they click.

Backlinks As we get into the more technical aspects of things, obtaining backlinks is another essential element in SEO effectiveness. This not only helps you increase your domain authority, but it also directly increases the likelihood that visitors will click through to your website if it appears on other trustworthy domains.

SEO metrics You can’t do effective SEO if you don’t know what “effective” means! You’ll need to have a thorough understanding of SEO metrics in order to measure, analyze, and improve your SEO strategy.

There are three techniques to increase organic search traffic to your website.

  • Obtain greater rankings for current keywords
  • Get more keyword placements
  • Get  more clicks

Google has updated many of its existing tools to include core web vitals measurement capabilities. Each of these tools provides reports that provide information and insights into how well your primary online important indicators are performing. Before the new page experience upgrade goes live, think about spending some time on each of these platforms and being familiar with these reports and how you might be able to enhance your ratings.

1) Google Search Console

2) PageSpeed Insights

3) Lighthouse

4) Chrome DevTools

5) Chrome UX Report

6) Web Vitals Extension

Conclusion – Search engine optimization (SEO) involves raising a page’s position in search engines like Google. Ranking higher in search engines can enhance a website’s traffic because search is one of the primary ways users find material online.